For Immediate Release

HipGeo Launches “Trip” Features to Let Travelers Share their Journeys

– Anyone who travels with an iPhone can now instantly share animated trips with friends online –

Fullerton, CA – October 19, 2011 – HipGeo (www.hipgeo.com), a Los Angeles-based developer of a location-aware platform that records and displays the places users go and how they get there, today launched a new “Trips” feature. HipGeo users can use their iPhones to take pictures and track their travels then create, save and share their trips, micro-blogging their travels with active and passive features.

Users can download HipGeo from the Apple App Store at http://bit.ly/nB73Hw, and then record and share their trips through Facebook, Twitter, email, text or with an embedded HipGeo player on their blogs or web sites. Viewers of these trips can then see animated maps of the user’s travels as well as slide shows of photos organized by location. Travelers can also share information such as locations, routes, places, comments, and photos.

“Our Trips feature adds context unique to HipGeo users,” says HipGeo CEO Scott Daniel. “We deliver an automated way to capture and share photos, routes, and places, and it’s the easiest way to create a compelling story with a smart phone. You can document any event, day, trip or travel, and then share it through popular social media sites, such as Facebook, adding a ‘where’ to your ‘what and when.’ This integration will not only improve the user experience, but will give people better ways to express their shareable moments.”

About HipGeo

HipGeo (www.hipgeo.com) is a Los Angeles-based developer of a location-aware website and smartphone apps that automatically create a record of the places users go. APIs will be open to third-party developers by the end of 2011. The company was funded in May 2011, and its iPhone app was released in September 2011. The lead investor in HipGeo is Morado Venture Partners, a seed-stage fund run by former Yahoo! executives Ash Patel and Michael Marquez; other investors include Galen Buckwalter, former chief scientist of eHarmony, and prominent San Diego-based angel investor Robert Bingham.

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